Branding: REVEAL YOURSELF

With many years of marketing under my belt, I find the brand discovery and brand development process to be the MOST essential element in the marketing process. Until we truly understand what our brand stands for… how do we authentically connect, communicate and touch the hearts and minds of our audience? So, I say, “Reveal Yourself.”

Yes, maybe I go a bit overboard with the ‘brand’ thing, but until we understand the depth and meaning of a brand… how then, do we develop logos, colors, fonts, message, personality, voice and actions of the brand? Key areas of exploration into a brand includes, determining such values as: brand, traits, personality, message, voice, values, visual representation, positioning, mission/vision, and how to best represent the brand in all that you do.

Brand development serves several purposes: it provides clarity of the brand, meaning and purpose of the brand; it sets the standards and criteria for how you operate as a brand – internally and externally; and it prescribes the manner, voice, message, visual representation and experience you want your customers to have. Your brand is up front and personal, and shows itself in all that you do: the way you answer the phone, in your email messages, marketing materials and communications with customers and vendors – your brand is really determined by others, and their experience of the brand. They determine what your brand really stands for… so make your brand count. Determine the type of experience you want each customer to have… and be consistent in message, voice, personality and action – and deliver on that experience.

You might ask the big brands of the world why they put so much effort and money into their branding and marketing programs… and you might discover that brands really matter. In 2011, these were the tops three brands of the world and the value of their brands: Apple’s brand was valued at $153 billion… Google’s brand was valued at $111 billion… IBM’s brand was valued at $100 billion… and so on.

Your brand has its own value and hopefully, it’s an asset. I encourage you to develop your brand and live it, every day.

Kindly…  Diane

Client: eLUMENation, Phoenix, AZ

Brand Development | Brand Identity | Logo Design | Business Cards | Website Design & Development

Research of the products and services was implemented and the brand development process achieved. Logo design, colors and corporate fonts were selected in the brand identity. The company website was written and design and development of the site was completed for this new company.

Client: Empire Metal Products, Phoenix, AZ

Write copy | Design, Print and Mail Postcards

We researched products and information to develop a message that impacts potential new customers to call Empire – and to keep them top of mind when they have the need for metal fabrication. The postcards were sent to one specific industry for purposes of being the leader in the HVACR metal fabrication.

Client: The HiPath Group, Phoenix, AZ

Brand Naming | Brand Development | Brand Identity | Logo Creation | Strategic Marketing Plan | Budgets | Promotional Products |

A comprehensive branding and marketing process was engaged for developing this new brand. We developed intensive marketing plans for the company and are pleased to have gotten the brand off to a meaningful start.

Client: eLUMENation, Phoenix, AZ

Brochure copywriting, design and print

The research and content writing was transformed into a brochure to be used as a valuable leave-behind for the each potential customer contacted by the company. The new brand is well represented in the message, and the look and feel of the design. It is a professional tool for others to learn about the company and its products and services.

Client: Big Bull Fertilizer, Chandler, AZ

Copywriting for Brochure and Website

We researched products and information regarding the fertilizer industry, lawn and garden care and how to best use the fertilizer product. The brochure and website introduced and launched the new brand and product to the market.

Client: Empire Metal Products, Phoenix, AZ

Write copy | Design Business Cards Brochures,  Postcards, Advertising

We researched and wrote content for Empire’s marketing materials to communicate the message of each product and to motivate potential clients to make a call. We develop consistent look and voice for promoting the company brand.

Client: Studio Z Marketing, Phoenix, Scottsdale, Tempe, Arizona & Beyond

Write copy | Design | Print

Developed and designed company business cards, keeping the brand and purpose of use, top-of-mind.

Client: Empire Metal Products, Phoenix, AZ

Write copy | Design and produce a 4×8’ Vinyl Banner

Research purpose of the banner and wrote content for it. Collaborated on design of the banner and produced a quality product for Empire.

Client: LoK Color, Phoenix/Los Angeles

Copywriting for the website

Research and copywriting for this website to show the essence of what a woman really gets with these products.