Take the ‘me’ out of your brand and business… and you can better concentrate on your Audience and Customer! As we know, business is all about our customer and their needs… it’s not about what ‘we’ want to sell them. I’ve seen this happen again and again… it’s too easy to get caught up in
Brand Development, Logo and More
April 18, 2012 By Leave a Comment
Client: Bill Olmstead Team, Tempe, AZ Brand Development | Brand Identity | Logo Creation | Business Cards | Stationery Suite We have been working closely with the Bill Olmstead Team to re-brand the company, including working through the brand development process, create their brand identity guide, logo w/icon and the full business suite of products.
In Business & In Life… Learn From Others
April 7, 2012 By Leave a Comment
As a student of life and business, learning from others has had a huge impact on me. Since a young age, my folks took us to the library where we loaded our arms with books every week. And you know it, I read biography after biography. Today, I still love reading and viewing biographies of
7 Entrepreneurial Lessons From “Shark Tank”
March 28, 2012 By Leave a Comment
http://www.fastcompany.com/1826393/7-entrepreneurial-lessons-from-shark-tank?partner=homepage_newsletter BY Amber Mac | 03-28-2012 | 10:00 AM Shark Tank–the prime-time feeding frenzy where successful entrepreneurs fight over promising startups, and ruthlessly chew up the unprepared–provides a wealth of knowledge about what venture capitalists need to hear before they invest in your company. Shark Tank–the prime-time feeding frenzy where successful entrepreneurs fight over promising
When To Use Marketing
March 20, 2012 By Leave a Comment
I’d like to share this recent blog post from Seth Godin and I’d like to add my two cents. When should we add marketing? In the Mad Men era, we added marketing last. Marketing and advertising were the same thing, and the job was to promote what was made. In the connection era, the marketing