Take the ‘me’ out of your brand and business… and you can better concentrate on your Audience and Customer! As we know, business is all about our customer and their needs… it’s not about what ‘we’ want to sell them. I’ve seen this happen again and again… it’s too easy to get caught up in
Brand Development, Logo and More
April 18, 2012 By Leave a Comment
Client: Bill Olmstead Team, Tempe, AZ Brand Development | Brand Identity | Logo Creation | Business Cards | Stationery Suite We have been working closely with the Bill Olmstead Team to re-brand the company, including working through the brand development process, create their brand identity guide, logo w/icon and the full business suite of products.
In Business & In Life… Learn From Others
April 7, 2012 By Leave a Comment
As a student of life and business, learning from others has had a huge impact on me. Since a young age, my folks took us to the library where we loaded our arms with books every week. And you know it, I read biography after biography. Today, I still love reading and viewing biographies of
7 Entrepreneurial Lessons From “Shark Tank”
March 28, 2012 By Leave a Comment
http://www.fastcompany.com/1826393/7-entrepreneurial-lessons-from-shark-tank?partner=homepage_newsletter BY Amber Mac | 03-28-2012 | 10:00 AM Shark Tank–the prime-time feeding frenzy where successful entrepreneurs fight over promising startups, and ruthlessly chew up the unprepared–provides a wealth of knowledge about what venture capitalists need to hear before they invest in your company. Shark Tank–the prime-time feeding frenzy where successful entrepreneurs fight over promising
When To Use Marketing
March 20, 2012 By Leave a Comment
I’d like to share this recent blog post from Seth Godin and I’d like to add my two cents. When should we add marketing? In the Mad Men era, we added marketing last. Marketing and advertising were the same thing, and the job was to promote what was made. In the connection era, the marketing
Branding: REVEAL YOURSELF
January 10, 2012 By 1 Comment
Branding: REVEAL YOURSELF With many years of marketing under my belt, I find the brand discovery and brand development process to be the MOST essential element in the marketing process. Until we truly understand what our brand stands for… how do we authentically connect, communicate and touch the hearts and minds of our
eLUMENation Brand & Website
December 13, 2011 By Leave a Comment
Client: eLUMENation, Phoenix, AZ Brand Development | Brand Identity | Logo Design | Business Cards | Website Design & Development Research of the products and services was implemented and the brand development process achieved. Logo design, colors and corporate fonts were selected in the brand identity. The company website was written and design and development of
Empire Metal Products Marketing
December 13, 2011 By Leave a Comment
Client: Empire Metal Products, Phoenix, AZ Write copy | Design, Print and Mail Postcards We researched products and information to develop a message that impacts potential new customers to call Empire – and to keep them top of mind when they have the need for metal fabrication. The postcards were sent to one specific industry
HiPath Branding & Marketing
October 19, 2011 By Leave a Comment
Client: The HiPath Group, Phoenix, AZ Brand Naming | Brand Development | Brand Identity | Logo Creation | Strategic Marketing Plan | Budgets | Promotional Products | A comprehensive branding and marketing process was engaged for developing this new brand. We developed intensive marketing plans for the company and are pleased to have gotten the
eLUMENation Brochure
October 13, 2011 By Leave a Comment
Client: eLUMENation, Phoenix, AZ Brochure copywriting, design and print The research and content writing was transformed into a brochure to be used as a valuable leave-behind for the each potential customer contacted by the company. The new brand is well represented in the message, and the look and feel of the design. It is a